46: Is Your Desire to Help Hurting Your Brand? Empaths, Listen Up!

For empaths/HSP biz owners, the desire to help can sometimes create brand confusion. In today's episode, I take a deep dive into how to respond to the call you're feeling to help your community, without creating mixed messages about what you do. When you sell something that's esoteric or unknown to the mainstream, it's important share your work in a way that becomes easier for people to understand what it is. 

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